https://adrianscottbailey.com/fund-good-jobs daily 0.75 2018-08-21 https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5234c59be4b029391ac50d81/1379190172642/Thumb_FGJ.jpg Fund Good Jobs https://static1.squarespace.com/static/523097dbe4b069936c3e502e/52309a70e4b0c02354179145/5238f7bfe4b0eacf371f92cc/1379465155040/Proj_FGJ_01.jpg Fund Good Jobs https://static1.squarespace.com/static/523097dbe4b069936c3e502e/52309a70e4b0c02354179145/5238f7ece4b0337eb8c0836a/1379465202116/Proj_FGJ_02.jpg Fund Good Jobs https://static1.squarespace.com/static/523097dbe4b069936c3e502e/52309a70e4b0c02354179145/5238f7e2e4b0eacf371f9326/1379465189501/Proj_FGJ_03.jpg Fund Good Jobs https://static1.squarespace.com/static/523097dbe4b069936c3e502e/52309a70e4b0c02354179145/5238f81be4b0fb8353387178/1379465249057/Proj_FGJ_04.jpg Fund Good Jobs https://static1.squarespace.com/static/523097dbe4b069936c3e502e/52309a70e4b0c02354179145/5238f829e4b02402dcc8f4f5/1379465264282/Proj_FGJ_06.jpg Fund Good Jobs https://adrianscottbailey.com/work daily 0.75 2019-10-05 https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0ee4ff74b8d50001b94e04/1569188130704/asb_Clear.png Work - defining original Campaign & Content / Fender https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0f2fb47afa9100011a5c32/1561276373939/asb_Clear.png Work - making good Branding / Fund Good Jobs https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0f30706d532e000199f100/1561276551576/asb_Clear.png Work - on the edge Campaign & Content / Fender https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0f32407afa9100011a6f83/1561309475073/asb_Clear.png Work - changing the story Branding & Campaign / Leveller https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0f2dca6d532e000199df65/1561275977014/asb_Clear.png Work - getting money Rebrand / New Money https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5ced4982f4e1fc90652fcae7/1561238657816/ASB_Clear.png Work - doing numbers Rebrand / TV One https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0ee59995d2ac00017b642f/1561257374529/asb_Clear.png Work - moving with purpose Campaign & Content / Nike https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0f28087afa9100011a23bb/1561274426103/asb_Clear.png Work - for the game Digital Experience / Nike https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0ee4d8807a8800016574c4/1561257183872/asb_Clear.png Work - writing tomorrow Future Casting / Nike https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d870eb878a1fa14825e923f/1569202232259/asb_work_Fender_AO_01.jpg Work https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d8816acf8292027f84d02b2/1569202277090/asb_work_Nike_PMU_01.jpg Work https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d881c60ad17ac43ed968119/1569202285436/asb_work_Nike_WT_01.jpg Work https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d9122e84cc53d1c19e46f52/1570297673252/asb_work_TVOne_01.jpg Work https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d9130cd94cb377d2e8e1fe5/1570298864000/asb_work_Nike_Blueprint_01.jpg Work https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d9564e13254b92f2d7ac192/1570298926099/asb_Work_Fender_TheEdge.jpg Work https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d96ca0c65ce826fe94cb8b1/1570299130817/asb_Work_NewMoney_01.jpg Work https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d96d1de4ea67636b0e15b91/1570298960944/asb_Work_Leveller_01.jpg Work https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d9816eb6684440c9159a13b/1570298881328/asb_Work_FGJ_01.jpg Work https://adrianscottbailey.com/purpose daily 1.0 2019-08-24 https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0ed577a66301000179b652/1566625662453/asb_Clear.png Purpose - I want to spend the next 20 working to even the odds for people everywhere. I want to build brands and businesses that make society more fair. I want to tell the stories that change the way we look at things. I want build movements with the people who inspire me to grow and get better everyday. https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0ec6c474b8d50001b7e4d6/1561251583237/asb_Clear.png Purpose - even the odds. https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0ed0db495118000172c529/1566623451983/asb_Clear.png Purpose - The last 20 years taught me how to build brands, innovate, tell stories, listen, develop people, lead teams, and create impact. It taught me about strategy, design, writing, directing, production, post production, digital, social, and web development. It taught me about startups and big corporations. It taught me about purpose. https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d882f0bd90f8b3c01b76941/1569206034700/asb_Purpose_01.jpg Purpose https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d882f20dad6124b86001d3c/1570312524960/asb_Purpose_02.jpg Purpose https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d88328218554f2ecb83d06f/1570312546239/asb_Purpose_03.jpg Purpose https://adrianscottbailey.com/project-nike-purpose-moves-us daily 0.75 2019-10-05 https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d86ec5842fa8565c79ae216/1569123421664/asb_Clear.png Project – Nike – Purpose Moves Us - moving with purpose https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d83111e834e30540e7fa863/1568870714191/Nike_SBI_NoahMReinhertz_02.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d83114b9438bf234d972eac/1568870759531/Nike_SBI_NoahMReinhertz_03.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d8311b84ff03b0ebcdf458b/1568870851726/Nike_SBI_NoahMReinhertz_05.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d8310e4434dde0bd16ce00f/1568870671643/Nike_SBI_NoahMReinhertz_01.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d8311d54ff03b0ebcdf4633/1568870882133/Nike_SBI_NoahMReinhertz_06.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d844a694998ff08b98d1016/1568950898721/ Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d844a861e3eae475ea85168/1568950927163/ Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d844ab20aa82c2c3c298a60/1568950973666/Nike_SBI_CarissaMoore_05.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d844a4e26dfbd31ec27ce78/1568950871920/ Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d844a9b4fd96f4903a1390e/1568950949469/Nike_SBI_CarissaMoore_04.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d844aca195bf23088ec2aa4/1568950997979/Nike_SBI_CarissaMoore_06.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d83053a04072934d8c09d51/1569114412434/Nike_SBI_AdamGemili_05.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d830521519fe352f655c371/1569114563243/Nike_SBI_AdamGemili_04.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d8304d5932ed4400b062a72/1568867567957/Nike_SBI_AdamGemili_03.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d83048004072934d8c09736/1568867519296/Nike_SBI_AdamGemili_02.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d8305029a74dd53ea895ff9/1568867606066/Nike_SBI_AdamGemili_01.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d830559519fe352f655c4de/1568867687051/Nike_SBI_AdamGemili_06.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d867aad568f147bc780ee36/1569094332467/Nike_SBI_ScoutBassett_02.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d867c7433509f3b96eb934b/1569094788156/Nike_SBI_ScoutBassett_06.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d867a66a214d9290199ee77/1569116833770/Nike_SBI_ScoutBassett_01.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d867c224d31bb1093e81e08/1569094702648/Nike_SBI_ScoutBassett_04.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d867c58a214d929019a01b9/1569094759066/Nike_SBI_ScoutBassett_05.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d867acb4d31bb1093e80d0c/1569094362359/Nike_SBI_ScoutBassett_03.jpg Project – Nike – Purpose Moves Us https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d87f3a3a555867c0ffcdfd3/1570296061904/asb_Project_Hero_PMU_01.jpg Project – Nike – Purpose Moves Us https://adrianscottbailey.com/project-fender-defining-original daily 0.75 2019-10-05 https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0ef3037aee470001663d40/1561260812158/asb_Clear.png Project – Fender – Defining Original - defining original https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b6b483f352f53e6318a4577/1561260247251/ModOp_Fender_American_Original_Header2.jpg Project – Fender – Defining Original https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b6b490a352f53e6318a66fd/1561260226944/ Project – Fender – Defining Original https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b6b49386d2a730c5830e8cd/1561260468528/Fender_American_Original_Retail_Book.jpg Project – Fender – Defining Original https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b6b488a6d2a730c5830cc79/1561260239909/Fender_AmerOrig_Print_02e.jpg Project – Fender – Defining Original https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b6b48cd0e2e72c54d122e60/1561260234007/Fender_AmerOrig_Print_03c.jpg Project – Fender – Defining Original https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d87f571f552f051b6f8c22f/1570297604789/asb_Project_Fender_AO_Hero_01.jpg Project – Fender – Defining Original https://adrianscottbailey.com/project-fender-the-edge daily 0.75 2019-10-05 https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0faf0feba1bc0001c2911f/1561308949417/asb_Clear.png Project – Fender – The Edge - on the edge https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d96be6a9929ff5b45260a63/1570297362798/asb_Project_Fender_TheEdge_Hero_01.jpg Project – Fender – The Edge https://adrianscottbailey.com/project-tv-one-rebrand daily 0.75 2019-09-29 https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b746b64aa4a99dcab6aebc9/1561273625781/TVONE_D3_EndPages_02_Slash_Ylw.jpg Project – TV One – Rebrand https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b74902070a6add764241058/1568696385030/TVONE_D3_Menus_04_FINAL.jpg Project – TV One – Rebrand https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b746a4270a6ade11b4616a6/1568696396507/TVONE_Lockup_01b_04.jpg Project – TV One – Rebrand https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b7490a64d7a9c4a84e9066c/1568696390687/TVONE_D3_EndPages_02_Line_Ylw.jpg Project – TV One – Rebrand https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b746c8f4ae2372e1eeb5df2/1568696377852/TVOne_Rebrand_Collateral_01.jpg Project – TV One – Rebrand https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b746b074ae2372e1eeb4480/1561273619667/TVONE_D3_EndPages_02_Circle_Ylw.jpg Project – TV One – Rebrand https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0f22616d532e0001998649/1561272997873/asb_Clear.png Project – TV One – Rebrand - running numbers https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d91264d82fe237ae6bda5d4/1570297715819/asb_Project_TVOne_01.jpg Project – TV One – Rebrand https://adrianscottbailey.com/project-nike-basketball-blueprint daily 0.75 2019-10-05 https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5b76049eb8a0459d856c81ff/1570032302992/Nike_BasketballBlueprint_Archetype_01.jpg Project – Nike – Basketball Blueprint https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d94ce12e6a11c3174899ca6/1570033180778/asb_Project_Nike_Blueprint_05.png Project – Nike – Basketball Blueprint https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d94ce0035bc6f4984f42133/1570033160892/asb_Project_Nike_Blueprint_04.png Project – Nike – Basketball Blueprint https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d94ce24a6584d41e09fe13c/1570033195823/asb_Project_Nike_Blueprint_06.png Project – Nike – Basketball Blueprint https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d94ccafa6584d41e09fc75a/1570032821488/asb_Project_Nike_Blueprint_07.png Project – Nike – Basketball Blueprint https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d94c8d1d183af03dd806a30/1570031837060/asb_Project_Nike_Blueprint_02.jpg Project – Nike – Basketball Blueprint THE RESEARCH. TO DEVELOP ARCHETYPES, WE FIRST NEEDED TO ANALYZE THE PRODUCT ASSORTMENT AND CREATE INTUITIVE GROUPS. USER RESEARCH INDICATED THAT KIDS THOUGHT ABOUT SHOES IN SIMPLER TERMS THAN HOW NIKE OFTEN COMMUNICATES. KIDS UNDERSTOOD SHOE HEIGHT (HIGH, MID, LOW) AND THE AMOUNT OF CUSHION BEST. SO WE BUILT A MATRIX TO GROUP PRODUCTS ALONG THOSE LINES. https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d94c8e90be00872f22f98b7/1570031853939/asb_Project_Nike_Blueprint_02.jpg Project – Nike – Basketball Blueprint - Research Products are designed for different types of movement. And movement correlates to areas of the court. Through our research, we realized that shot frequency was a pretty good proxy for where players spend most of their time. Then we analyzed Nike’s entire roster and crossed that with their style of play to create archetypes. https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d0f28ce95d2ac00017df68d/1561274693382/asb_Clear.png Project – Nike – Basketball Blueprint - for the game https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d912b950b2e523451965616/1569794968364/asb_Project_Nike_Blueprint_Hero_01.jpg Project – Nike – Basketball Blueprint https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d91844487ff803f539e4861/1569817671410/asb_Project_Nike_Blueprint_01.jpg Project – Nike – Basketball Blueprint https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d919a2ae1ca1b2cff3d0503/1569823275876/asb_Project_Nike_Blueprint_01.jpg Project – Nike – Basketball Blueprint https://static1.squarespace.com/static/523097dbe4b069936c3e502e/t/5d9424ff8a92e55bb6a53b3f/1569989889234/asb_Project_Nike_Blueprint_01.jpg Project – Nike – Basketball Blueprint https://adrianscottbailey.com/project-nike-writing-tomorrow daily 0.75 2019-10-05 https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33f188251b5c02308fc1/1534803436077/Nike_Tomorrow_01.060.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33f14fa51a76f3716d2e/1534800884096/Nike_Tomorrow_01.059.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33e9032be447995a56c2/1534800883999/Nike_Tomorrow_01.058.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33e870a6adf88748c0f3/1534800884182/Nike_Tomorrow_01.056.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33dc562fa7c4f8f157c8/1534800875566/Nike_Tomorrow_01.054.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33dc6d2a7356c610e1a9/1534800879081/Nike_Tomorrow_01.053.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33d36d2a7356c610e13a/1534800862570/Nike_Tomorrow_01.051.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33d10e2e72ace0f9a0aa/1534800862609/Nike_Tomorrow_01.049.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33cb4d7a9c3a95a487a9/1534800853890/Nike_Tomorrow_01.047.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33c40ebbe83e5e0d4789/1534800852208/Nike_Tomorrow_01.046.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33bcc2241b4f57c7ca50/1534800846878/Nike_Tomorrow_01.045.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33b98985837439736e98/1534800840900/Nike_Tomorrow_01.044.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33b503ce646d8c7d9aa1/1534800832838/Nike_Tomorrow_01.042.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33acf950b7d11949c8e0/1534800823009/Nike_Tomorrow_01.041.jpeg Project – Nike – Writing Tomorrow https://static1.squarespace.com/static/523097dbe4b069936c3e502e/5b7b33374d7a9c3a95a4810f/5b7b33ab40ec9a9bc89f960d/1534800827227/Nike_Tomorrow_01.040.jpeg Project – Nike – Writing Tomorrow 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